We all know the phrase "location, location, location." This may be a truism in real estate, but you cannot change the location of your home. You actually do have control over the greatest variable...your home's condition. The condition of your home can add or subtract thousands from your bottom line. Condition can be the reason your home is chosen before others on the market. If you want to get top dollar for your home, then the condition must be in sync with the price and location. ![]() Buyers do NOT see potential. The reality is that you must show it to them. Right now, buyers have a lot of choices. You want to make your home the obvious choice for them. The trick is to use what we know about buyers to guide them to that decision. Hence the title of this series - The Tao of Home Selling. Beyond my small effort to be clever, the word tao actually means "way" or "path." A successful seller creates an atmosphere that naturally leads the buyer down the path to choosing their home. How do you influence buyers? My experience has shown me that a little psychology goes a long way. Emotions and gut feelings often play a larger role in the choices of home buyers than logic or reason. You want potential buyers to feel WELCOME, CONFIDENT, and COMFORTABLE. Follow these tips and you will be well on your way to a successful home sale. How To Make Buyers Feel Welcome Ironically, the free and/or low cost actions are the most effective at making buyers feel welcome in your home. Curb Appeal
The Front Entry
Your Home's Interior
Next we will take a look at how to make buyers feel confident. See Part II |
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