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Your Agent's Role In Price

posted Nov 9, 2011, 6:36 PM by Kristen Wheatley   [ updated Nov 9, 2011, 6:37 PM ]




While price and condition are the 2 factors within your control, your agent still does play a huge role.  The question for home sellers is…

“Would you rather hear the truth, or have a “yes man” agent?”

I firmly believe that almost all home sellers would rather hear the truth.

I don’t believe agent’s are trying to purposely lie to potential home sellers.  There are just some agents out there who seem so worried that they are going to disappoint or upset a homeowner, that they end up glossing over some of the harder truths.

Whenever I see this scenario play out I always think of Jack Nicholson’s famous line from A Few Good Men:  “You can’t handle the truth!” I would argue that yes, you not only can handle the truth, but you deserve it and should demand it.

Most homeowners only see the prices that homes are listed for, not what they actually sell for.  Your agent’s responsibility is to:

  • Provide you with good data.
  • Provide a thorough analysis of that data.
  • And provide recommendations for a pricing strategy that will meet your time frame and net you the most money possible from the sale of your home.

When a real estate agent presents their pricing recommendation to you, the first questions you should ask them is “Why?” A competent agent will not be offended and should have valid and detailed reasons and data they can point out to you that will support their price.

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